Customization That Speaks — Sunled's OEM & ODM Services Empower Brands to Stand Out
As consumer preferences shift rapidly toward personalization and immersive experiences, the small home appliance industry is evolving from “function-focused” to “experience-driven.” Sunled, a dedicated innovator and manufacturer of small appliances, is not only known for its growing portfolio of self-owned branded products but also for its full-spectrum OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services that help global partners build distinct, market-ready products.
Dual Strength: In-House Brands & Custom Services
Sunled has established a well-rounded product lineup under its own brand, including electric kettles, aroma diffusers, ultrasonic cleaners, air purifiers, garment steamers, and camping lights. These products reflect the company’s strong commitment to design, functionality, and quality.
At the same time, Sunled offers OEM and ODM services for partners seeking tailored solutions—helping them create signature products that cater to specific markets or audiences. This dual strategy positions Sunled as both a trusted brand and a flexible manufacturing partner.
OEM & ODM: Driving Tailored Product Innovation
Sunled goes beyond basic private labeling. Through its comprehensive ODM capabilities, the company supports the entire product lifecycle—from concept, design, and prototyping to tooling and mass production.
Backed by an in-house R&D team specializing in industrial design, mechanical engineering, electronic development, and prototype testing, Sunled ensures that every custom project is executed with speed and precision. Early in the process, the team collaborates closely with clients to analyze target markets, user behavior, and product positioning, developing functional prototypes that align with unique customer needs.
Proven Customization: From Idea to Market
Sunled has successfully delivered custom product solutions for clients across a wide range of regions, tailoring features and designs to meet local consumer habits and preferences. Examples include:
A smart electric kettle with WiFi connectivity and app control, allowing users to remotely adjust heat settings and schedules—an ideal fit for smart home enthusiasts.
A multifunctional camping lamp developed for Southeast Asian markets, integrating mosquito-repelling capabilities and emergency power output.
A garment steamer with built-in aroma diffuser functionality, enhancing the user experience with a subtle, lasting fragrance during clothes care.
These projects were all led by Sunled’s internal team—from solution planning and industrial design to functionality implementation—demonstrating the company’s strength in innovation and manufacturing execution.
Global Standards, Scalable Production
Sunled operates advanced assembly lines and automated production systems capable of handling both small pilot runs and large-scale orders. All products are manufactured under ISO9001 quality management systems and comply with international certifications including CE, RoHS, and FCC, ensuring reliable, safe performance.
With clients across Europe, North America, Southeast Asia, and the Middle East, Sunled collaborates with a wide variety of partners—ranging from e-commerce sellers and lifestyle brands to appliance distributors and design studios. Whether for standardized products or custom-built solutions, the company is committed to delivering appliances that are not just easy to use, but easy to sell.
Looking Ahead: Customization as a Growth Engine
As design aesthetics, functional expectations, and emotional value become key purchase drivers, Sunled sees customization as a long-term strategic focus. The company aims to have OEM & ODM services contribute to over half of its total revenue within the next three years, strengthening its competitive position in niche and differentiated markets.
Partnership for a Personalized Future
At Sunled, product development is centered around the end user and rooted in quality. By combining technology, design, and service, Sunled empowers global partners to bring standout products to life—ones that not only work well but also resonate with their customers.
Sunled welcomes brand owners, e-commerce sellers, design firms, and distributors worldwide to explore new opportunities together in the era of personalized home appliances.
